VISION

Technology innovations in the superlative.

From vision rehabilitation to vision enhancement.

From palliation to restoration of useful sight.

From blinding aftermaths to early detection and prevention.

The path forwards is not always easy...

It is not capacity building but an invitation towards healthy and more efficient vision for all.

A difficult area because it is not a dis-ease.

Dis-ease is what brings the patient to us.

So we have to search for pre- disease so that we can prevent it or detect and treat it before too much damage has occured so as to prevent any deterioration.  

We have to propose vision enhancement to an outwardly normal community.

Spread via word of mouth is becoming a weaker tool with the newer options of urbanization.

We have started living in a nuclear family in a bigger world.

The way forward is mass communication- via information marketing.

Affordability despite the growing economy is changing and percolating deep down.

There is every reason to evaluate affordability every day.

People are becoming more used to brighter, friendlier hospitals who offer treatment with Hospitality rather than the older hospitals where the success of treatment was more uncertain.

Our previous success stories should not prevent us from underestimating the community’s ability to pay.

Time is definitely becoming more unaffordable.

We must reach everyone via our media communications.

Outreach care is becoming a very important component.

Quality is central to the future areas of vision enhancement and prevention because we are not always treating frank disease but often tinkering on apparently healthy eyes to keep them healthier in the long run.

The stakes are high and the rewards excellent but there is absolutely no room for error.

We have to be right each and every time.

Mass communication and mass- scale technology extravaganzas have the connotation of ‘hype’. ‘A hype’ to sell and profit which is quite prevalent in today’s corporate world where the media plans to overtake factories.

Though money can buy many things nowadays, we should not sell health care at a premium price. We prefer to pay for better options but we understand that we cannot buy “good health”.

As the insurance sector treats health as an unplanned expenditure and converts this into a planned one, they will do well to the community and to themselves, but if they try to become financial managers of the health industry, they will lose that trust from all sides.

The name of “The largest eye care hospital in the East” confers upon us the greatest responsibility. We have to see that we take the right steps in all respects- innovations, the media and outreach so that we can give the best service to our community.

I am sure, a happy organization, committed to honestly earning resources and propagating them in the right ‘Disha’ can always do this efficiently!

Yours in vision,

Dr. Debasish Bhattacharya

Chairman,

Disha Eye Hospitals.